WORK EXPERINCE
Social Media Coordinator
Very Local (2023-2024)
Roles
Created
Custom social content (graphic, video, etc)
Weekly social calendar including captions, collaborations, etc..
Social campaign plan for each show
Social assets by cutting down and editing full episodes
Utilized
Posting softwares like Agorapulse, Social News Desk, etc.
Planning software like Airtable, Excel, etc.
Design software like Adobe Photoshop, Canva, etc.
Video editing softwares like Adobe Premiere Pro, Cap Cut, Opus Clip, etc.
Communicated and Collaborated
With talent and production on social planning and asset delivery
With marketing team on strategy
Other Hearst enterprises like Delish, Woman’s Day, etc.
Facilitated
Reposting and responding over various accounts
“Link in bio” software like NewsInBio, LinkTree, etc.
Brand cohesiveness across partners
Impacts
Instagram
2.7 M Reach
95.6% increase from the previous year
35.8 K content interactions
100% increase from the previous year
19% increase in followers totaling in 15,800
Introduced collaborations and polls to the team
Utilized SEO rich captions and tags
TikTok
24,371,435 Views
169.8% increase
17,284,961 Reach
153.19% increase
YouTube
11.3 M view
1.4 M hours watched
+38.9K subscribers
$80,801.34 revenue
Introduced YouTube shorts to the team
Utilized SEO rich captions and tags
Facebook
8.1 M reach
22.3K interactions
Social Media and Advertising Coordinator
Bruster's Real Ice Cream of Robinson (2017-2023)
Establish and oversee social media platforms
Produce and publish original social content
Photograph and digitally design social campaigns
Film and edit entertaining demonstration videos
Plan and organize promotions, events, and campaigns
Creatively decorate cakes and pies
Provide customers with a pleasurable experience
Oversee group of employees
Create material and facilitate digital and in-store signage
Social Media Manager
The Carroll News (2021-2023)
Create original, aesthetic, and informative posts to correlate with news stories
Actively upkeep and update social media accounts daily, including Twitter, Facebook, and Instagram
Personally communicate with audiences through messaging, email, and in-person
Originate relevant graphics for news website
Connect students with news site through social media and advertising
Social Media and Advertising Coordinator
Website, Menu Designer and Overseer
The Dog Elite Hot Dogs and Gourmet Coffee (2020-2022)
Coordinate branding and advertising
Organize email accounts, social media sites, and customer outreach
Establish marketing materials
Select and order packaging
Establish and design website
Photograph and digitally design posts
Create and design original menu in various print and digital medias
Photograph and stage product, featured in menu and website
Operations Team Member
Saxbys Coffee (2021-2023)
Design and draw chalk display board weekly
Engage with guests while taking orders
Cook and serve food in a cleanly manner
Expedite specialty beverages and craft barista drinks
SKILLS
Adobe
Photoshop, Audition, Premiere, Lightroom, Illustrator
Design Software
Canva, Paint 3D , Procreate
Website Software
Wix, WordPress, Google Sites
Planning Software
Buffer, Social News Desk, Agorapulse, Hootsuite
Organization Software
Airtable, Microsoft Office Suite, GSuite- Google Suite
And more!
EDUCATION
John Carroll University
Degree: Bachelors of Arts Graduation Date: May 2023 Major: Communication Concentration: Digital Media Minor: Creative Writing
CONTACT
Phone: 412-587-2575
Email: cmcdevitt2901@gmail.com
REFERENCES
Jerome Myron: MSHJ@live.com
Genene Evanovich: evanovichgenene@gmail.com
Mary Staes: mary.staes@gmail.com
Alison Slark: alisonslark93@gmail.com